Sr. Director of Sales

About Us: TRILLIANT FOOD & NUTRITION, located in Little Chute, WI is a state-of-the-art, vertically integrated production facility which has been a pioneer in the U.
S.
specialty coffee market since 1979.
We have used our years of experience and skill in the traditional coffee segment to produce one thing: great coffee.
Our facility features the most current, high-speed equipment to support our commitment to quality, value, speed-to-market, and innovation.
HORSESHOE BEVERAGE COMPANY, located in Neenah, WI is a leading ready-to-drink beverage manufacturer focused on providing consumers with an outstanding beverage experience wherever, whenever.
Leveraging industry-leading talent, state-of-the-art equipment, and our vertically integrated supply chain, we strive to be at the forefront of beverage innovation each day and deliver the highest quality beverages to our customers first.
The teams at TRILLIANT and HORSESHOE come to work each day with relentless energy, enthusiasm, and a promise to enhance the beverage experiences of millions of people.
We invite you to explore opportunities at TRILLIANT or HORSESHOE, to see if your talents and career aspirations may fit with our openings.
Why Trilliant and Horseshoe are great places to work: Medical, dental and vision insurance 401k with company match after 60 days of employment.
3 weeks PTO Coffee discounts Dedicated team members who work hard, but also have fun while doing it.
Position Overview: The Grocery Sales Senior Director will work closely with, and report directly to, the Vice President Sales to provide targeted account management and executional focus across the country.
Position requires the ideal candidate to be scrappy and able to roll up their sleeves immediately to get our coffee sold in a highly competitive marketplace.
Responsibilities include oversight of all sales activities across designated accounts to achieve optimal market penetration for Victor Allen’s portfolio of items.
This will entail working at both strategic and tactical levels to develop, implement, and manage programs that maximize both short and long-range objectives for the company’s sales growth; managing and motivating regional brokers; and working in close collaboration with other functional leads (Marketing, Customer Service, Finance, Supply, etc.
).
It is critical that the Sr.
Director of Sales have a proactive approach to sales development – addressing day-to-day operating issues as well as providing strategic input.
Key areas of focus will encompass leadership across a variety of fronts - key account management, planning and forecasting, data analysis, new product launch plans, marketing & trade programs, in-store execution, & the ability to drive significant targeted distribution gains.
This position is onsite at our Trilliant Food facility in Little Chute, WI.
Key Responsibilities: Identifying and executing on opportunities to expand the sales of Jeni’s across the Grocery Channel, which includes working with our broker(s) and distributor networks as appropriate to maximize sales and distribution opportunities.
Manage relationships with key account headquarter buyers, their cross-functional departments, and our brokers.
Setting strategic direction, performance expectations & managing all appointed brokers and distributors to achieve quality distribution in targeted accounts, including ensuring timely execution on new item introductions, schematic implementation, promotional programming, deck development, and that they have all necessary resources required to succeed in the marketplace.
This includes retailer.
com initiatives and consumer insights.
Achieve volume targets within authorized funding.
Collaborate cross-functionally to build strategic annual support plans (trade, shopper marketing, etc.
Leverage data tools to uncover key insights and build effective sales presentations that will allow us to optimize the business and drive sales.
Develop and maintain sales forecast to ensure optimal order fulfillment.
Coordinate store-level audits when appropriate to ensure merchandising standards are adhered to and promotional programming is being executed.
Strategic & collaborative building of an annual trade promotion calendar for regions across retail customers Utilizing existing resources to run sales reports & analysis to support future sales initiatives and decisions.
Requesting & analyzing distribution reports to determine market coverage & opportunities for future growth.
Identifying and attending trade shows to represent the brand and develop sales opportunities.
Identifying opportunities to build strong connections with key individuals and form meaningful and impactful relationships that benefit the Jeni’s brand (from consumer to buyers and everyone in between).
Manage relationships with key account buyers and supporting teams in the region.
Ensuring that all POS (e.
g.
coolers, shelf talkers, coupons, etc.
) are utilized effectively in the marketplace.
Requirements: Bachelor’s degree in business administration, marketing, or related field Minimum 5-8 years CPG experience in the Grocery & Natural Channels with direct key account or channel responsibility.
High level experience in the Grocery Channel (Kroger, Safeway-Albertsons, Target, Sprouts, Wholefoods, etc) with CPG and premium product selling background.
Established relationships and demonstrated success working with key retail accounts along with the leading brokers and distributors (UNFI, KeHE, DPI, etc), servicing these channels.
Strong planning & organizational skills along with excellent interpersonal, written/oral communication and presentation skills, including full competence with Microsoft Office (Excel, PowerPoint, Word, and Outlook), Microsoft Suite.
Proven success in sales leadership with respected consumer packaged goods companies with a broker business model, serving diverse retailers, including direct key account or channel responsibility.
Has demonstrated success delivering aggressive sales goals, originating strategic initiatives, and building efficient “best-of-class” selling organizations.
Experience in the expansion of distribution for core items, new categories, & addressing the complexities of direct & distributor serviced retail distribution, while maximizing results at the lowest possible overall cost.
Ideally, experience in both large and small companies thereby possessing the vision for the elements of a highly successful larger enterprise balanced with a more hands-on approach.
Experience in trade marketing, category management, sales planning and/or brand marketing roles to provide a strong foundation in these business fundamentals.
Proven ability to work independently as well as collaboratively.
A roll-up the sleeves, can-do attitude.
Demonstrated ability to excel in an autonomous, hands-on, fast-paced entrepreneurial environment.
Highly adaptable & resourceful.
Pioneering spirit.
Passion for an active health & wellness lifestyle.
Proficient in Data Tools (SPINS, Nielsen, Retailer Portal), Excel & Trade Analytics (selling price, margins, etc.
) Ability to travel extensively throughout Western United States as needed, up to 40% of the time.
Physical and Mental Demands: While performing the duties of this job, the employee is frequently required to sit, hear, use hands to type data, use a personal computer and telephone.
This employee may occasionally have to operate business machines and lift and/move up to 50 pounds.
Specific vision abilities required in this job include close vision and the ability to adjust focus.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Mental demands include multi-tasking, decision making, problem solving, comparing, copying, computing, compiling, analyzing, coordinating, and synthesizing data.
Potential for exposure to chemicals, heights, loud noises, mechanical equipment, wet environments, and other potential hazards exists.
Safety Statement: At TRILLIANT and HORSESHOE, safety is every employee’s first responsibility.
We expect all employees to adhere to all safety practices, have the moral courage to stop other individuals from performing unsafe acts, and immediately report unsafe conditions.
Disclosures: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification.
They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Responsible for following food safety/regulatory policies and procedures, executing responsibilities as identified in standard operating procedures, and reporting food safety/regulatory concerns to the Production or Quality Manager.
Trilliant Food & Nutrition and Horseshoe Beverage Company are Drug Free Workplaces.
All applicants are subject to a drug screen and background check as a condition of employment.
Trilliant Food and Nutrition and Horseshoe Beverage participate in the E-Verify process.
EEO/AA including Vets and Disabled If you need a reasonable accommodation for any part of the employment process, please contact us by email at HR@trilliantfood.
com and let us know the nature of your request and your contact information.
Trilliant Food and Nutrition is an Equal Opportunity Employer.