How this Role Supports our Mission of Elevating People by Eliminating Barriers to Employment
While receiving leadership support from the Director of Marketing, the Manager, Paid Media advances our mission by driving revenue growth through the development and execution of paid media campaigns.
The Manager, Paid Media will align service delivery in a manner that is consistent with the mission, vision, values, and brand of Goodwill NCW.
Key Responsibilities
Buys and leads paid media strategy for social media, broadcast, streaming, radio to increase store traffic and brand awareness.
Develops and executes seasonal campaigns to support organizational goals.
Supports and collaborates with the marketing and retails teams to create successful, cross channel campaigns.
Drives innovation across our paid media offering, staying up to date with the latest industry trends and standards.
Ensures all campaigns have measurable goals in place and report on results and key learnings.
Ensures processes are followed and any barriers and issues are calmly/professionally resolved.
Acts as lead for communicating marketing efforts that impact retail stores to appropriate team members.
Manages budget for areas of responsibility.
Drives strategic objectives and develops Key Performance Indicators (KPIs) through real-time data and analytics to measure performance, informs new strategies and identifies new opportunities.
Fosters an environment in which leading-edge developments and best practices in consumer growth are explored, adopted, and adapted for Goodwill NCW.
Proactively leads continuous improvement of best practices and demonstrates willingness and ability to manage change cross functionally.
Monitors industry news to stay informed about the competitive landscape and identifies rapid response opportunities for Goodwill NCW to grow our brand recognition and profile.
Owns reputation management, ensuring Goodwill NCW’s brand is protected.
Champions a customer first culture and level of service.
Education, Skills & Experience Requirements
Bachelor’s degree in Communications, Marketing or related field.
Master’s degree is preferred.
At least 5 years of experience as a content marketer, writer or brand marketing is preferred.
Exceptional analytical, data gathering and strategic thinking skills.
Proven track record working in a multilayered, wide-reaching organization and influencing leaders across the organization to ensure all messaging ladders back to the overarching strategy.
Experience with nonprofit organizations is preferred.
At least an intermediate level of competency with Word, Excel, PowerPoint, SharePoint and Outlook.
Strong interpersonal skills and the ability to build partnerships across departments within the organization.
Physical Requirements
The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job.
Accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work is performed primarily in a standard office environment with extensive team member contact and frequent interruptions.
Primary function requires sufficient physical ability and mobility to work in an office setting; to sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, twist, lift, carry, push and/or pull light to moderate amounts of weight.
Operate office equipment requiring repetitive hand movement and fine coordination, including use of a computer keyboard.
Travel to other locations using various modes of private and commercial transportation.
Verbally communicate to exchange information.
The above statements reflect the general details necessary to describe the principal functions of the occupation described and shall not be construed as a detailed description of all the work requirements that may be inherent in the occupation.
Whatsapp
